Is something moss’ing in these images? Indeed it is. Flashback to a good 22 years ago an icon in the making, was dubbed to be a “new type of beauty" by Calvin Klein who catapulted her career to a stratospheric level starting in 1992. Then 17 years-old Kate Moss was chosen to be the talent to front one of the many series of racy advertisement campaigns next to Mark Wahlberg. Klein, who grasped the very notion of packaging sex within a static visual actually will push the sales and create a cult of following hit the bingo by choosing Kate who carried the spirit of MTV generation. And he wasn’t a bit faulty. The brand, he said, that was accused countless times of promoting hypersexual acts, according to him only aims to create a "strong image" for generating sales. His justification was targeted at one of the most controversial advertisement campaigns of 20th century, featuring the 15-year-old Brooke Shields. It is no secret that "You want to know what comes between me and my Calvins? Nothing." line uttered by then-teenager kept a fervent group that protested Calvin Klein’s campaigns to hell and back awake at nights. That was almost 33 years ago and now the times have changed faster than drugs and alcohol that ruined Kate Moss’ face over her fruitful career. It is time that Klein handed the flag over to Lottie Moss, expected to be following her half-sister’s footsteps. The Re-Issue Project by Mytheresa x Calvin Klein presenting a capsule collection of 8 looks was modeled by Lottie in tribute to some of the many advertisement campaigns Kate starred in back in the 90’s. Some of Kate’s images that marked an era and CK’s signature appeal were recreated by Lottie in front of Michael Avedon’s lens. The young photographer also happens to be the grandson of late Richard Avedon who shot the aforementioned campaign with Brooke Shields. The linkage is much to no one’s surprise as Calvin Klein himself is fixated on melding blingy celebrity status with a faint reminisce of sexualized imagery. Killing two birds with one stone comes naturally easy to Klein who survived from coming under the fire for advertisement bans, endless calls and threats regarding his sexually overdosed approach to marketing fashions. As much as Calvin Klein x Lottie Moss seems mutually beneficial, I am concerned about the subtle message it sends about Kate Moss’ general public image as well as sexual abuse and manipulation that haunt the modeling industry.